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On-Page SEO refers to optimizing the parts of your website you control like Internal Linking, Meta tags, Description, URL Structure, Content, HTML, Title of Page etc. These are some of the most effective ways to increase your page rankings on search engines.
It is important to make an effort to use your keywords at least four times in the body of your text. Please don’t hesitate to alter your keywords to make them flow more organically inside natural text if necessary, because Google is moving toward contextual search an exact query string is not required in all four cases.Make sure your exact term appears in at least one of those four times..
It is the title of a webpage as it shows at the top of the browser window. One of the most important factors on your site are page titles. Your post and title should each have a unique title that includes the main keywords for that page. Page titles are also known as Meta titles or Meta tags.
You can use meta tags to add a list of keywords to each of your pages. All of them should be relevant keywords you already studied for your content.Search engines and website visitors can learn information about your page through meta tags, which are invisible.
URL stands for Uniform Resource Locator. It is the Web Address of a specific webpage. It is highly advised that all of your pages have URLs that are optimized for search engines, it will improve Indexing and crawling. Shorter URLs appear to perform better in search engine results, But that is not the only factor. Additionally, URLs containing specific keywords also perform better. The location of these keywords can also have a major influence.
An Internal Link is a link from one page on your website to another page on your website is referred to as an internal link. Links are used by both your website’s visitors and search engines to locate content. Links not only help your users to navigate your website, but it also makes sure that your website is properly crawled. Whereas it also helps to increase the Google Page Rank of your pages. Search engines also use links to explore your website. If there are no links to a page, they won’t see it.These links can be a useful weapon in your SEO toolkit.
If you include images, make sure your keywords are in the alt tag. Give also name the image to match that of your keywords.for example keyword.jpg.
If your blog article doesn’t include an image, you should think about adding one because it will benefit you not only in search engine rankings but also, if the image is relevant to your content, it will help readers remember it better.
Keyword density refers to the number of times a term or phrase appears in relation to the amount of text on the page.It is computed by multiplying the result by 100 after dividing the number of keywords by the total number of words on the page.
The procedures and strategies used to improve your website’s search engine rankings are referred to as “off-page SEO.” Off-page SEO, also referred to as backlinks and inbound links Off-page SEO helps your website gain more trust and authority in the eyes of search engines like Google.
Backlink = Off-Page = Inbound Link = Incoming Link
When a user queries, Google will give relevant results according to his intent. And when the content of our page is relevant to the user’s query, our page will rank. this is called relevancy. Relevance is related to how well your on page SEO ranks your website on the desired keyword. A page can rank better with high quality backlinks.
Anchor text is the text on which we place a hyper link so that a user and crawler can go to another page through that link.
Alexa ranking is a Global Ranking System. The lower the alexa rank number, the more popular the website is. It calculated by combining a site’s estimated traffic as well as visitor engagement over the previous three months.
It is a Word or Phrase which exactly relates to the content on your website.
Sitemop is a file that help crawlers and user to understand your website.It contains information about the URLs of all pages. It is most important for those websites which has many pages, for small websites sitemap is not this much important.
Backlinks are the trust-granting endorsements of other websites. The core of off-page SEO is backlinks. The quantity of backlinks contributes to Google position value. A quality backlink can help you rank better in Google’s search engine results pages. What makes good backlinks
Relevancy
Rich Anchor Text
Uniqueness of backlinks from Domain
Natural Placement of Backlinks
Backlinks can also send traffic to your website
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